Context

Today companies are facing major stakes:

1

Grasping an evolving competitive environment.

2

Always raising its game.

3

Being in the now, interacting in real-time.

Facettes, the context

With the raise of consumer control coupled with the ever expanding choices they are facing generating new cravings & desires with easier and faster access to information, propositions, good deals to seize…

Under pressure to act fast thanks to 247 access, limited time, under duress of influence factors and social media representation,

companies are facing new conundrums

  1. Understand and grasp a new competitive environment, with new, disrupting competitors
  2. Being in a position to raise one’s game in order to establish a real-time conversation on a par with consumers, professionals, service providers of all areas of marketing, communication and media. As many players that can fit the role of partners, providers, competitors…
  3. broadcast, publish and dialogue in real-time, proactively, relevantly and at the right moment.

This is where an agile, independent business partner finds all its raison d'être and worth ; enabling to decipher and answer those stakes with optimal stewardship in due diligence.

To implement, independently, one's marketing plan, com's strategy and media roll-out.

Facettes, marketing intelligence helps you:

Anticipate

Being able to anticipate is key in securing the resources and abilities to get ahead of the game. Recognising strategic progress, marketing opportunities and grasping competing initiatives, and beyond.

Being in a position to measure up, acknowledging one's potential weak points, to address them in marketing, communication and media to roll-out and when all is said and done, transform them in one's own strengths.

Rule

Rule and decide, in due course, with all the cards in hand, seizing up all operating forces.

Knowing one's hand

Act

Being in a position to act, to set up the right strategy at the right cost with people and partners that count. Act, beyond one core business but relying on and being true to it, to outreach one's playground thanks to innovating marketing strategies, commercial initiatives, optimised implementation, measured and scaled to objectivized KPIs and results.

Win

Winning is reaching one's objectives beyond and above. But also being able to measure, scale and replicate… To learn and grow from what we do in all areas: from business to loyalty and advocacy. So that business-consumer relationship enters a winning loop of growth.