Offer
« When everything is connected to everything else, for better or for worse, everything matters. »
Bruce Mau, Massive Change
Facets of the offer
Support
Our mission does not stop at strategic recommendations. We offer on-going support throughout the decision processes, in business, marketing and communication. Setting up key scrutiny methods to understand what works and what doesn't. To be in a position to shift to an agile behaviour . Setting up a company mind frame of Test - Learn - Adapt - Scale and Reapply . To choose and select the necessary tools, techniques and service providers to measure, assess and roll-out key strategic decisions.
Assess
The competitive environment has become mesomorph. As key direct competitors may no longer be the only threat, with consumer in a position to source, choose and shift in a blink from solution A or B or even C. Solutions sometimes coming from whole different sectors. Because alternatives do not lay anymore in a given sector. Being in a position to assess this new environment and be prepare to address it is paramount to success today.
Identify
Key potentials, internally and externally, so much so that the Brand and offers put their best foot forward, adaptable, agile, in a shifting environment.
Identifying opportunities for the short term: address demand , and the long term: anticipating needs and cravings that will feed your business tomorrow.
Gather
Because we are stronger together , sharing, exchanging ideas and solutions. Networking with experts from your field or fields with high learning potential.
Empower
Your core asset resides in the living forces of the company, its human resources, its providers. Their faith in the company's mission , brand and products is paramount to its success and positivity. They may just be your best advocates. Supporting them, on-boarding them, empowering them to act for the best benefit of the company is your first mission.
Mission we will help you carry out through listening, understanding and training your company's forces .
Facettes, marketing intelligence
Facettes, marketing intelligence has been thought of to offer a tailor-made collaboration process in strategic decision making , business intelligence, and marketing and communication roll-out.
This process lays on 4 pillars:
Analysis and marketing decisions
Brand Role and mission
Consumer demand and shift
On-going operational support
Analysis and marketing decisions
- Competition, offers, opportunities, threats, deployment potential.
- What challenges does the marketing strategy need to address? How communication and media will contribute in this strategy?
- Identifying key internal or external factors that may come in the way to success?
- How to adopt an agile dynamic?
Brand Role and mission
- Key elements of attractivity and longevity from the Brand and its offers.
- Understand the brand equity and its relevance in the business short and long terms .
- Leverage brand's equity into the global strategy to nurture and strengthen it.
Understand Demand
- Understand consumers expectations and being in a position to address them.
- Anticipate behavioural shifts and changes in consumers needs and desires.
- Taking on-stride consumers' contradictions; a consumer more than ever in control , in a position to source offers and information ; a consumer's demands in quality, price, turnaround time; an influential consumer , potential advocate or outspoken critic.
- A consumer whose demands only equal its fear and anxiety, who may strive to reconcile its imperatives as a citizen and its wants as a consumer .
- As many factors to grasp and take on-stride in the marketing decision process, communication plans lay-out, media choices.
The offer in a nutshell
In one word: Adaptability.
By adopting an agile process we are able to create a dialogue , set up a critical and positive assessment , define a specific role to help roll-out the Vision and the Mission of the company.
On site, in consulting, in pre-organised milestone meetings , on ad'hoc assignments , on a long term collaboration ...
Together we establish a road map and collaborative pattern that best suits the objectives to reach. Based on a flat-rate or an hourly rate with an FTE objective.
Our offer is flexible, adaptative, tailor-made to your needs in marketing strategy, communication strategy, media strategy.